Tiktok a platform known for its short video creation has made an entry in the eLearning sector in India with the #EduTok program.
Original educational show targeting at fitness enthusiasts will be launched by the ByTedance owned company, who will along with other educational institutes shall push these educational shows and learning videos.
The company claims that creators have made more than 10 million videos tagged #EduTok, with more than 48 billion views in total.
Ever imagined what does such content look like?Tiktok keeps a count of all life tips,career advice,and motivational speech videos as educational.
In partnership with some of the renowned educational companies such as Vidya Guru, Vedanta, Hello English and CETking work on content creation. Moreover, recently they have also announced few more tie-ups eLearning institutes such as Toppr, GradeUp and Made Easy.
Not just restraining themselves with educational institutes, Tiktok has also entered in partnership with Josh Talks, as a media platform and The/Nudge Foundation, an NGO focused on education and poverty that aspires to educate as many as 5000 young creators.
Josh Talks will compose 25 workshops where 5,000 innovative people will be shortlisted and welcomed get a hands-on learning workshop conveyed by a current and prominent Creator. For the workshops, The/Nudge Foundation will likewise tailor-make content for these youthful people covering basic subjects, for example, Soft Skills, Skill Development, Identity Building, Job Readiness and Career Planning.
Just to simple content consumption for the people unlike YouTube, Tiktok is majorly focusing on a bite-sized content. Tiktok is up for a direct competition with YouTube and google-owned streaming service that early this year launched its learning program and special educational playlist respectively. Tiktok provides more tips, tricks and motivational messages to its viewers.
With more than 200 million Indian users, Tiktok plans to diversify its content and enter eLearning space rather than just limiting themselves with just entertaining content.Not just this but Tiktok recently tie-up with VOOT, which is one of India’s most popular OTT platform, that plan to launch their first #EduTok chat show “Work It Up” with Sophie Choudry.